It’s all about BRANDING! Branding is all about building an emotional attachment. And whether you want to believe it or not, having a prospect or customer emotionally attached to your business is a good thing. It means that you are very highly regarded and your target places extreme value in what you can do for them … which in turn means you can often charge what you are worth. It makes the idea of them looking elsewhere (to your competitors, heaven forbid!) far less likely. It’s called relationship marketing and it works!
THE BRAND EFFECT WORKSHOP is ready to present Branding and Marketing professionals, as well as, Small Business Owners, FRESH, CREATIVE AND INNOVATIVE tools and strategies that will advance their position and success in the market place.
How to Define and Create Brand and Identity
How to Write a Brand Positioning Statement
How to Write a Brand Plan
How to create a Brand Strategy Road Map
How to Judge Advertising and Public Relations
How to Think Strategically
How to Build a Media Strategy
Brand Love/Relationship = Power = Profit
If you want clients in today’s market and you want people to follow you and BUY from you … there are two things you need:
# 1… Get Massive Local Attention! Despite what you believe most of your ideal clients don’t know you exist yet. You have to attract your client’s attention fast and keep their attention over a short period of time until they buy from you. You have to become known and literally be so well known in your market that you become the only choice for them… and actually Dominate!
# 2… Work on the right and most important challenge in any small business. Keep your sales pipeline full everyday. When you do this, there is absolutely no personal or business problem you cannot solve. When you do average marketing, following yesterdays antiquated marketing strategies you become average… that’s just how it is. When you’re average just like all the other trainers you slowly disappear into an ocean of mediocrity. Without filling your pipeline you work on the wrong problem and your business becomes a struggle and you feel it.
I created this workshop just for you!
- The importance of brand perception in relation to selling to your cusumers
- Identify your true, niche target audience (your ideal customer)
- Develop your brand USP that answers the consumer’s wants and needs
- How to ALWAYS keep customers and clients SEEKING you
- Design a marketing message that communicates your product or service solution to the consumer and in return MAXIMIZE PROFIT
- Create a complete brand personality that speaks to the consumer and aligns with their personality and triggers their push to action.
- Identify your brand positioning so you are selling at the right price and in the correct place and the profit maximizing time
Methodology: This high energy one-day workshop offers a simple step-by-step process to formulate a consumer focused brand by developing a brand blueprint. This training is interactive. Short lectures are followed by individual in class assignments, small and large group discussion and hands-on learning activities. With a clear understanding of your target audience and what they want, creating a brand perception to match the consumer’s needs through branding, makes the sales and marketing of a product or service significantly easier.
Who Should Attend: Entrepreneurs, Executives, Managers, Retail Managers, Marketing Managers, Sales Associates and Brand Managers
Locations and Dates:
Atlanta, GA Downtown Hilton | Thursday, August 14, 2014 | 9:00am – 4:00pm
Baltimore, MD Sheraton BWI | Friday, August 22, 2014 | 9:00am – 4:00pm
Houston, TX (Location TBD) | Thursday, September 11, 2014 | 9:00am – 4:00pm
Charlotte, NC (Location TBD) | Saturday, September 20, 2014 | 9:00am – 4:00pm
Investment Only $97
for the 1st 20 people to register (Regular Investment $197) USE COUPON CODE SAVENOW
Includes: * The Book:The Brand Effect * Course Manual * Complimentary Brand Assessment prepared and delivered during the workshop