Make them Fall in Love!

soft_love“People don’t buy things for logical reasons,” Zig Ziglar once famously said. “They buy for emotional reasons.”

Which means: In order to gain customers — and keep them for life — you’ve got to do more than introduce them to your brand, business, or product. You’ve got to make them fall in love with it.

Here are 6 ways to get the love fest started!

1) Excellent Customer Service.  Go the extra mile

2) Fix Up and Look Sharp.  Statistics show that most consumers are visual. Spruce up you websites, promotional material and social presence.

3) Create Brilliant Content. Interesting content is a top 3 reason why people follow a brand on social media.

4) Stir Up Emotion.  75% of buying experiences are based on emotion.

5) Underpromise and Over Deliver.  Sweep your customers off their feet with a surprise!

6) Encourage Feedback and Listen. Your most unhappy customer is your greatest source of learning.

Well there you have it!  Happy Branding 🙂

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